H&M MODERN CLASSICS COLLECTION

Posted by Emma Salter On 13:51
As you know, I work at H&M as a part time sales advisor (hopefully trainee visual soon! fingers crossed) and as much as I despise sale shoppers and busy weekends I do actually love my job, and the brand. So I'm gonna plug the new Modern Classic Collection to you all as it's something that's interested me and if you're like me then you'll like this too. They've done it in a virtual lookbook style and added a bokeh effect, very up-to-date and using a young beautiful model makes the collection appeal to younger women aswell, as the 'Modern Classic' department of H&M is targetting at the working career woman in her late 20's it brings a fresh new look to the style.


This is my absolute favourite from the collection, the floral print reminds me of Lucy from lulutrixabelle recent lusting for matching suits. Bang on trend!









Yellow is a stong accent for SS13 and I actually love it!




Can't and won't get rid of the leather. Here to stay AW12 through to SS13!




What do you think?

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4 Responses to 'H&M MODERN CLASSICS COLLECTION'

  1. http://emmalouisesalter.blogspot.com/2013/01/h-modern-classics-collection.html?showComment=1357914712281#c8923219127462469426'> 11 January 2013 at 14:31

    I actually like this collection, I want the leather dress or skirt, fingers crossed it comes into our store!

     

  2. em said...
    http://emmalouisesalter.blogspot.com/2013/01/h-modern-classics-collection.html?showComment=1357915297460#c4886419106500220809'> 11 January 2013 at 14:41

    me too! MC has upped it's game! love the floral suit, i want it for when i'm all old and successful haha

     

  3. Hollie said...
    http://emmalouisesalter.blogspot.com/2013/01/h-modern-classics-collection.html?showComment=1358012717628#c5252942920600312389'> 12 January 2013 at 17:45

    The black dress is so simple but so statement! The strappy shoes are also cute. Great post :)

     

  4. Anonymous said...
    http://emmalouisesalter.blogspot.com/2013/01/h-modern-classics-collection.html?showComment=1358095231784#c4805056201149865604'> 13 January 2013 at 16:40

    Hi everybody,
    does anyone knows the models name? I like her scarlet hair an the poppies so much ;-)My favourite dress is definitly the little black dress!
    Su

     

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