h&m new icons

Posted by Emma Salter On 16:00

As most of you know, I work for H&M and recently they introduced a new collection called 'New Icons'. It hit stores this week and I had the pleasure of seeing it for the first time yesterday and couldn't take my eyes off a few items!

New Icons is basically about introducing us customers to the individual styles and personalities of the new models that are signature to this collection. You might be familiar with their faces as they are very high profile, and H&M has really done well to get them! You can meet Daphne, Lindsey, Lui and Joan via the website

The collection is really different to anything H&M has done before, the print clashes and boho-esque styling is really individual to the models styles but still incorperates H&M's notorious shapes and prices. 

I just wanted to show you my favourite pieces from the collection, which so happens to have been featured in this months Vogue! and if you pop down to your local store, spend over £25 in the New Icons collection you get a free copy of it! Anyway, here are my top picks i'll be wearing this summer...

h&m new icons

1. Wool hat £12.99 - I liked this as it's very similar to the Topshop Fedora hat thats going round the blogsphere at the moment, and at half the price why wouldn't you choose this one over that one?! 

2. Chiffon skirt £14.99 - I've always wanted a chiffon maxi skirt but fell in love too late in the season last year, this one will definitely be snapped up when it starts to stay sunny down south. I could definitely see myself wearing it with a neon vest top and the wool hat!

3. Tunic £14.99 - Need I say anything? I think the print is amazing! Like nothing I've ever seen, I love the wide fit and how soft the fabric drapes. It's got some embroidery around the neck too which means no heavy jewellery is necessary! Which will be great for a spring/summer casual look. 

4. Belt £12.99 - I fell in love with this belt a couple of weeks ago, I had no idea it was part of the collection. The imitation gold chains adds a vintage feel to the black leather. 

5. Necklace £19.99 - I've never really been a fan of choker necklaces, but this style is so unique! The detailing is so intricate and I know it will make any outfit complete! Although I would probably keep it as a evening necklace, don't fancy those tanlines!

6. Boots £69.99 - oh em gee... these boots are divine. I love the embroidered pattern and the metal toe, they are quite expensive for H&M but mimic Topshop with real leather so are well worth the pounds! 

What did you think of my picks? Will you be buying anything from the New Icons collection?

6 Responses to 'h&m new icons'

  1. Floral Danielle said...
    http://emmalouisesalter.blogspot.com/2013/04/h-new-icons_14.html?showComment=1365964749033#c454576795913420495'> 14 April 2013 at 19:39

    Oh my goodness, such gorgeous pieces! :)


  2. Tessa: said...
    http://emmalouisesalter.blogspot.com/2013/04/h-new-icons_14.html?showComment=1365974636254#c5671936293398656870'> 14 April 2013 at 22:23

    Those leather booties are amazing, I love the leather jacket from the collection as well!


  3. http://emmalouisesalter.blogspot.com/2013/04/h-new-icons_14.html?showComment=1365983828389#c9110552859688235938'> 15 April 2013 at 00:57

    I work at H&M too!! Love the new collection and that Joan is one of the models for them - she's one of my faves!
    Saadiya x



  4. em said...
    http://emmalouisesalter.blogspot.com/2013/04/h-new-icons_14.html?showComment=1365983907797#c2152757978772242953'> 15 April 2013 at 00:58

    There are so many more! x


  5. em said...
    http://emmalouisesalter.blogspot.com/2013/04/h-new-icons_14.html?showComment=1365983945545#c3034349484194904090'> 15 April 2013 at 00:59

    yeah so do i! £99.99 of pure lux! amazing stuffs


  6. em said...
    http://emmalouisesalter.blogspot.com/2013/04/h-new-icons_14.html?showComment=1365983981701#c6815568868454518378'> 15 April 2013 at 00:59

    yeah shes so stunning! i like daphne best! x


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