Posted by Emma Salter On 16:58

Finally the launch of The Label Line website is here! You may remember I did a post way back in October on the launch of The Label Line and after a late start (they needed an extra hour to get the site looking perfect for all you lovelies) the website then opened it's doors and went live at 4pm today. 

This luxury online retailer features emerging designers through it's contemporary online store and if you love a touch of designer statement pieces in your wardrobe (like me) then I suggest you have a gander! They have so many pretty garments that I can't keep my eyes off of, for example these are my favourites:


'This sleek, midi dress is the perfect embodiment of contemporary-cool, coupling knitwear with a sheer style to create an eclectic piece.  Fresh from Gemma Ledden's latest collection, this versatile piece can be dressed up or down.  For the ultimate injection of cool, team with a leather jacket and statement jewellery.  Worn here with Fury shoes."

This is a great piece for autumn winter and I would be proud to show it off in my wardrobe!

"Project playful-glamour with this patent leather, wool and mohair dress.  Working with mixed-media and a minimalist shapes, this Ashtiani dress is the embodiment of futuristic-fashion.  Worn here with Fury shoes."
A little above my price range but what a great shape this dress has, the clean cut lines and monochrome colour scheme is a winner for this seasons 60's revival trends

Zig Zag print shirt dress by Ming Pin Tien - £320.00

"Ming Pin Tien is one of 2012's most exciting new labels, firmly under the fashion set's radar for its innovative approach to print and color. Designer Ming Pin Tien took inspiration from military themes when designing his collection and this is reflected by the refined cuts and striking patterns.  This fabulous piece demands to be the focus of your look, so keep accessories simple and pick out your sleekest back heels.  Shown here with Fury shoes."

The asymmetric hem works great with this funky print and adds a masculine approach to a feminine style!

The Label Line is to be the go to place for customers to find cutting-edge emerging designers and is more than a boutique - it is a lifestyle as they will be promoting the exploration of their site by offering relevant and engaging content through their monthly digital magazine, street style and blog. It really is a cool site but don't take my word for it, go and check yourself at


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